This describes the problem being addressed or what is being measured/researched. How is this impacting patients, athletes, military, etc.
This is how we worked with the partner (was it is a pilot – how many involved and what populations? Was it an Envisioneering Session and then next steps? Did we validate a product design? If so, how? Did we publish this in a journal? What exactly did we do and what was our role?)
Data, stats and graphs or charts are great here – we’re looking for what we found and how that will impact health care in the future. Typically this is where we want to quantify the findings of our research with numbers (example: “VSP LEVEL research showed that digital coaching, social networks, charitable giving, life satisfaction help maintain or raise activity levels up to 25 percent“)