New View on Fitness Tracker Wearables Finds Prompts, Philanthropy, Personality Keys to Engagement

Date: Sep 14, 2017
Category: Press Release

LOS ANGELES, Sept. 14, 2017 /PRNewswire-USNewswire/ — The first study to look at motivators for consistent or increased activity engagement among fitness tracker wearable users was published in the NEJM Catalyst (New England Journal of Medicine Group) from research conducted by the University of Southern California (USC) Center for Body Computing (CBC) and VSP Global‘s innovation lab, The Shop. The innovative study, using a prototype of VSP’s unique Level™ smart glasses, found interaction with social networks and use of digital coaches via a smartphone app connected to a biometric sensor embedded in eyeglasses provided incentive for users to increase activity, including an average 20-25 percent spike in daily steps when prompted by a digital coach. Read more